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SEO and Google SEO Guidelines

Jun, 09, 2020, By CatbonicIT

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

To well understand the true meaning of SEO, let’s take a look:

Quality of traffic- You can pull in all the visitors in the world, however on the off chance that they're going to your site since Google reveals to them you're a resource for Samsung mobile phones when truly you're a rancher/farmer selling apples, that isn't quality traffic. Rather you need to pull in visitors who are really intrigued by items that you offer.

Quantity of traffic- Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

You might think of a search engine as a website you visit to type (or speak with Google assistant) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to webpages and search results that could potentially answer your question.

Have you ever stopped around to consider what's behind those magical lists of searched links?

Here's how it works: Google (or any search engine) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query and that query is then turned into human readable language.